Anna O’Young has had over 10+ of years experience in the marketing and brand storytelling space across the global cities of Sydney, New York City, Hong Kong, and now, Singapore.

Starting her career in media planning and buying, she understood from very early on in her career the demand for brands to get their stories out into the world, and that the best stories, the ones that stick, are simply the ones that make humans feel.

Driven by this belief, alongside her day job, Anna founded Yolk Lifestyle, a consultancy that helps brands find their voice (and their yolk) through copywriting, brand strategy, storytelling, and content management.

Anna has dabbled in datascience, threw parties for one of the biggest luxury hotel brands in the world, suited up NBA players, sent cars into the metaverse, and has played a part in sending art and music into space.

Whatever the adventure, the copy, or the campaign, Anna believes that the human experience should sit at the center of it all - this is where we cut through the buzzwords, uncover layers to reach authenticity, and it’s where all the magic happens.