100 Speakers, 35 sessions, 1 stage, 2 years of partnership.

For the first time in 35 years, South by Southwest ventured out of Austin, and headed for Sydney. The world’s first ever Discovery Stage made its debut.

South by Southwest, the world’s biggest creative festival came to Australian shores in 2023. With the festival looming on the horizons, a 6-week turnaround was provided to bring the biggest tech trailblazers in the world, where diverse collaborations were created on stage, and ideas were born.

Across a span of five days, encompassing 35 sessions and featuring 100+ speakers, an innovation fueled program showcased thought leaders and pioneers across diverse categories, challenging conventions in AI, Art, Creativity, Design, Travel, Fashion, Sustainability, Gamification, Fandom, Fin-Tech, Space, Science, Robotics, Web3, and beyond.

The event attracted participation from renowned brands such as Amazon Web Services (AWS), bassike, BMW Group, Canva, Concrete Playground, Envato, Exceptional ALIEN, HAYDENSHAPES, happn, HP, Intel Corporation, Innovation Bay, KAAIAA, Nearmap, Polestar, Remote, Salesforce, The Fabricant, Tripadvisor, UNICEF, v2food, Virgin Australia, Xero, YouTube, and numerous others.

The results? 1350+ earned editorial placements, 29K social media impressions 2.4M advertising equivalent, and the award of Official Creative Experiential Partner for SXSW 2024.

Anna was a part of the panelist curation and recruitment, panel content curation, managing CEO keynotes, talent management, 100% of the agency public relations and respective media coverage, all social media briefings and ideation, on-site video content direction, post-production of video content and photography assets.