How do you showcase the perfect fit?

Suit up a team of 6”8 NBA players, of course.

Institchu, the Custom Tailored Menswear brand was looking to showcase how they really mean it when they say that they can create custom suits and garments, for all sizes.

Anna believed that the best way to showcase this, was by suiting up NBA players - the tallest in the game. Setting up a fitting station at the NBA Drafts, players were fitted and gifted a custom-tailored suit, in which they would be a part of a content series, #ThePerfectFit once they received their suit.

This content series was such a success that it expanded to UFC Fighters, New York City Bartenders, Nike Athletes, and Lacrosse Players, where Anna spotlighted their stories, and what it meant to find to find the perfect fit.

Anna was in charge of campaign ideation, talent sourcing, gifting coordination, content writing, campaign photography, and database management, bringing these collaborations to life, on a gigantic scale.