Stars align for a moment in time with Mad Dog Jones x Nifty Gateway x Artemis Space Entertainment

How do you blend music, digital artistry, and space exploration? Capture moments in time, forever written in the stars.

Space, time and matter are forever intertwined in the dance of gravity. Fusing art, space and technology, this collaboration partnered with artist Micah Dowbak (aka Mad Dog Jones), Artemis Music Entertainment and NIFTY to push the realms of possibility.

“Fallen Gravity” is a digital asset collection that is inspired by space and the cosmos. The Collection launched in three phases and featured a series of animated artworks, prints, mission patches and digital assets paired with ‘Star Songs’ and personalized messages that traversed space aboard the International Space Station.

Generated from telemetry coordinates of the International Space Station (ISS) spanning its historic trajectory, the ‘Star Songs’ were crafted through data sonification algorithms that transformed astronomical imagery into audible compositions, encapsulating the essence of cosmic entities.

Each digital asset showcased a unique snapshot of the sky, meticulously mapped to the ISS’s orbital position, offering collectors glimpses into both historical and future cosmic vistas.

The results? 520+ earned editorial placements, 2.2M Advertising Equivalent, 3.93M+ Organic Social Media Impressions, $186KUSD+ sales volume.

Anna managed 100% of press and media, talent management, panel conception, ideation, and execution at NFT.NYC, social planning and execution, and billboard media buying, which saw a feature of the artwork in Times Square, New York City.