An epic Road Trip with Automobili Lamborghini.

How does the world’s most iconic supercar immortalise its past, as it electrifies its future? By digitising the last ever Aventador Coupe, and introducing the first ever NFT Supercar to the world.

‘Lamborghini Ultimate’ a world first 1:1 NFT & The Last Aventador Coupé in collaboration with contemporary artist Krista Kim and Grammy award-winning artist Steve Aoki was an audiovisual collaboration that saw the creation of the world’s first 1:1 NFT supercar, auctioning off the physical version of the last ever Aventador Coupe with auction house RM Sotheby’s. The NFT paired with the physical sports car sold at an auction price of $1.6M, placing the purchase price in the top 10 new Lamborghinis ever sold.

On the back of the global success and impact of“Lamborghini Ultimate” Lamborghini continued their partnership with [INVNT GROUP] with the launch of “The Epic Road Trip” - an 8 month long campaign that showcased monthly prizes and NFT reveals, concluding in a global celebration of the brand’s 60th anniversary and the ultimate reveal of the Revuelto.

Anna supported in the Public Relations and Communications, Social Media Copywriting and stakeholder management, and media analytics of this electrifying campaign.

The results? 1.8 billion global editorial media impressions, 10.5K campaign ROI across 2.4K featured editorial placements, totalling over $17.3M USD of advertising value.